David Auer spent 38 years in the downhill ski industry, the last 11 as President and CEO of Fischer Sports USA LLC where he was responsible for US sales, marketing and distribution of Alpine and Nordic ski products with 600 dealers in 900 locations nationwide.
He started skiing competitively at age 8 and was a top downhill skier well into his 20s. As President of Fischer US he put Fischer in the US Ski Team pool, ultimately becoming the #1 ski used by the USST athletes and signing on Olympic greats such as Bode Miller. Prior to Fischer he was with Dynastar/Lange US (division of Rossignol Group), first as Director of Marketing and Professional Racing and then as Senior VP of Sales and Marketing.
Dave raced in the Skip Barber Formula Ford series and then went to Canada and raced F2000. Then got married, had his first child, ran out of money and stopped racing.” In 2003, Dave stepped back behind the wheel competing in a Spec Racer Ford GEN3 in the SCCA Hoosier Super Tour and Majors events and on the podium at Daytona in the WRL series.
Dave previously owned Hooked on Driving (HOD) in the Southern States Region and then formed his own HPDE Company, PDE (Performance Driving Experience) selling it in Dec. 2017. Dave is married residing in Charleston, SC and has three beautiful daughters.